Meet the Founders behind Awakn'd

Dominique Moore is the co-founder of AWAKN'D and a wellness entrepreneur known for her disciplined approach to personal development, holistic health, and community building.

With a background rooted in years of hands-on work serving and guiding people through transformative experiences, Dominique brings a strong work ethic and a results-driven mindset to everything she builds. Her career has been centered around helping individuals elevate their standards, commit to healthier lifestyles, and move with greater intention in their daily lives.

Recognizing the growing disconnect between modern living and the body's natural rhythms, Dominique helped shape AWAKN'D into more than a product line. Under her leadership, the brand was designed to function as a structured wellness platform focused on education, accountability, and long-term lifestyle change.

Dominique believes that real transformation requires commitment, discipline, and the right environment for growth. Through AWAKN'D, she is dedicated to creating that environment, offering tools, systems, and guidance that empower individuals to take ownership of their internal health and overall well-being.

Together, Dominique and Jarrad are building AWAKN'D as a brand that goes beyond products, cultivating a community where people feel supported as they pursue clarity, balance, and sustainable vitality.

Jarrad Burge co-founded AWAKN'D with a deep commitment to personal transformation, disciplined living, and wellness education.

Driven by years of independent study in botanical traditions, nutritional principles, and lifestyle optimization, Jarrad developed a strong interest in understanding how intentional habits and natural practices can influence the body's internal balance. His research and personal experiences led him to recognize a significant gap in the modern wellness space, while products were widely available, structured systems that helped individuals implement meaningful change were far less common.

This realization helped shape the foundation of AWAKN'D.

Rather than creating a brand centered solely on individual products, Jarrad envisioned a framework that would guide individuals through intentional wellness practices designed to support the body's natural processes. AWAKN'D was built to offer more than formulas, it was created to provide structure, education, and accountability within a supportive community environment.

Jarrad believes that lasting wellness is cultivated through discipline, awareness, and consistent daily choices. His vision for AWAKN'D is to encourage individuals to take ownership of their health, elevate their personal standards, and approach wellness with greater intention.

Through AWAKN'D, he continues working to build a platform where education, structured protocols, and community support help individuals pursue clarity, balance, and long-term vitality.

"Real transformation doesn't come from quick solutions, it comes from discipline, awareness, and the willingness to take responsibility for your own wellness."

Jarrad Burge